The Experimentation Phase of AI Is Over. Here’s What Commerce Leaders Are Focusing on Now
The era of AI pilots in commerce is ending—companies are moving beyond proof‑of‑concepts to fully embed agentic AI across the customer journey, from automated product‑page creation to real‑time personalization at scale. Leaders are now prioritizing rapid deployment, measurable ROI, robust data governance, and seamless integration with existing systems to turn AI‑driven insights into tangible revenue growth.
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